Oh yeah, It involves Lying; of course we in the Biz call it Puffery!!!!
“When do you know a salesman is lying?”
Answer; “His lips are moving”
I love it when I have customers that say “this and that”, when I know they really mean “that and this”.
It’s fun (at least for me) to watch all the posturing involved in sales but please I really prefer a straight forward approach.