As we embrace Black Friday and Cyber Monday, who will win? Brick and mortar retail or online retailers? From a real estate perspective retail as a market is hurting with big anchor shops reducing their stores or closing down altogether, and mall managers and leasing agents having to get creative. Amazon is a force to be reckoned with, but in a past post we discussed the Miami Dream—a mega mall to the likes to Mall of America in Minnesota, and I happened to ask a customer and fellow real estate agent from Minneapolis what his thoughts were. It interesting he didn’t allude to the doom and gloom that we read about where retail is dying. No instead he focused on how the different city plays such a huge part, it’s cold in Minneapolis—like really cold and quite often—whereas in Miami we’ve got great weather and limitless options to how we can spend our time. Curiously this article discussed how Amazon was embraced by the mega-mall and how retail will survive as long as companies stay true to their core values which are embedded in quality service (something the internet can’t deliver with the same level of finesse). It’s curious to read how Target refreshed itself and purposely created what happens to us all when we go there, “I just need milk, lens solution, and some towels for some guests (actually walks out with that plus a Starbucks coffee, 3 outfits, gift wrap, dog food, bedding, vacuum, pizza and make-up).” It’s wild, but it happens to everyone I know, and it’s crazy to read how they executed for exactly that to happen. But, they stuck to their core values of good design at a lower price and have remained relevant and profitable. My boss hasn’t been known to be the most conventional real estate agent, but he’s remained successful because he’s true to who he is and his customers appreciate that. More often than not he’s asked what does he do, and he always tells folks the silver bullet is themselves—most don’t get it. I was glad to see that this wasn’t an anti-Amazon article, but rather a David versus Goliath. If retail and shop owners remain nimble and true to their customers they might survive and not get railroaded by the internet.